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"Our mission is to give everyone the power to turn their creative ideas into reality and build brands around them."Strikingly's Mission
"Our mission is to give everyone the power to turn their creative ideas into reality and build brands around them."
Strikingly is hatched by Y Combinator, a well-known incubator in the United States. It is committed to helping users with no experience to build a beautiful website or e-commerce platform quickly and easily. Business owners, designers, photographers, and students can easily run brands and showcase themselves through Strikingly.
It helps customers to create personal, small business, or small e-commerce websites within a few minutes and has served millions of users in 200 + countries and regions around the world. On some major social media platforms, there has been a trend of evaluating, trying, and writing reviews about Strikingly.
Besides, it’s recommended by marketing guru and best-selling author Seth Godin.
“I started using this tool and it turns out it’s a simple web development tool that is all plug and play… It’s hard for me to imagine a website being ten times more beautiful than what you can build with Strikingly.”Marketing guru and best-selling author Seth Godin recommends Strikingly
“I started using this tool and it turns out it’s a simple web development tool that is all plug and play… It’s hard for me to imagine a website being ten times more beautiful than what you can build with Strikingly.”
Born in Silicon Valley, Strikingly stands out from many SaaS service providers and is a typical practice of SaaS vendor on the cloud.
The scenarios and pain points behind Strikingly's business are very common. After users build their personal websites and e-commerce platforms in Strikingly, they can see the classic website traffic, user behavior and retention data of their personal websites, such as pageview (PV) and user visits (UV), through the Analytics Platform that comes with them in the background. Such a website traffic analysis scenario has relatively stable data analysis requests, but there are many challenges at the technical level.
First, as Strikingly has a large number of users aroung the globe, the data services it provides must be able to support high concurrency.
At the same time, the users of Strikingly are usually very sensitive about the query response time. Users simply cannot understand why a dashboard does NOT come out within one to two seconds. Therefore, the data team needs to ensure that all queries are answered within two seconds. This is a big challenge faced by many to-C SaaS companies when providing data services to customers.
In addition, after the users complete building the website, the Analytics Platform becomes a key touchpoint of Strikingly to improve user retention. Besides, as Strikingly's users are mainly non-technical people, they need simple and easy-to-use analysis tools that are highly integrated with their websites. However, third-party analysis tools are often very complex and difficult to learn. So users rely on the built-in Analytics Platform very much. In order to ensure user satisfaction and retention, Strikingly must ensure high stability and availability of data services .
After consideration and comparison, Strikingly chose Apache Kylin as its technical base in 2017 and has been using it for years. The open-source Apache Kylin has helped Strikingly to achieve optimal performance and concurrency, but it has not solved 100% of the problems that Strikingly had. After several years' practice of Hadoop + Apache Kylin architecture on the cloud, Strikingly still has the following pain points when providing the Analytics Platform data service.
1. Difficult Operation and Maintenance
2. High Total Cost of Ownership (TCO)
3. In addition to meeting the two conditions of TCO and operation and maintenance, it is also necessary to ensure sub-second response capability and high concurrency capability
After in-depth understanding of Strikingly's business scenarios and customized requirements, Kyligence provided Strikingly with Managed Service and Kyligence Cloud products to help Strikingly solve its challenges at the lowest TCO. The overall services provided by Kyligence to Strikingly can be summarized as follows:
At the overall architecture level, with the cloud-native features of Kyligence Cloud, Strikingly transformed its original data service architecture from heavy and difficult to lightweight and efficient.
Through the comparison of before and after architecture, it is clear that Kyligence products brought the following changes to Strikingly's original data architecture:
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