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As Software has eaten the world, every software company is becoming a SaaS Company, and every SaaS company has a massive volume of data. As organizations transition to data-driven decision-making, they require the adopted SaaS products to provide in-product analysis abilities or data API to support their thriving needs on data.
The benefits of such data products for the SaaS company are
You might have the same question in mind as me: What exactly is a data product?
As defined by DJ Patil, the U.S. Chief Data Scientist, a data product is " a product that facilitates an end goal through the use of data."
From my perspective, a data product can sometimes be the synonym of data application; for the general consumer, as we all experience in our daily life, it can be either a digital banking statement or a Covid-19 cases tracker like this one.
Through a data application or a data product, the end-users can consume the data within the proper context and easily make sense of the data.
Conceptually, depending on the user persona and the use cases, there are 4 different types of data products:
There are more examples to demonstrate different types of data products.
Next, I will share some of the typical customer stories of different types of data product use cases.
AppZen overhauls the way finance teams work, automating spend approvals and providing insights that help finance auditor reduce spend, comply with policy, and streamline process. What AppZen achieved:
Kyligence provides:
Combining Kyligence and Apache Superset, AppZen can provide rich self-service audit analytic dashboards and reports to the expense auditor. As a result, the auditor can now have visibility of expenses at all levels with summarized and detailed data consistency.
Strikingly is one of the best free website builders for anyone to create a gorgeous, mobile-friendly website easily. For the website builders, Strikingly provides Built-in Analytics, a Google Analytics-like website traffic analytics.
Strikingly Built-in analytics gives their end-user information about:
Kyligence helps Strikyling with:
In this blog, I explained my understanding of data products, four common use case, and how at Kyligence we help empower SaaS companies to provide their in-apps data product for their end-users.
If you are interested in the data product solution Kyligence provides, here is what you try as a next step
Reference & Credit:
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