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The Rise of Data AI: Applications, Benefits, and Implementation

Joanna He
Senior Director of Global Growth
Aug. 31, 2023

Data is a strategic asset, but huge volumes can create silos, complicated, and quality issues. These complexities make traditional analytics methods problematic at scale. However, advanced data intelligence solutions can extract real-time insights without high-level expertise.


Data intelligence combines big data, AI, and analytics to move from retrospective reporting to predictive, actionable intelligence. This convergence empowers businesses to anticipate future outcomes and make data-driven decisions.


Leading companies like Netflix and Amazon use data intelligence for forecasting, personalized recommendations, and other applications. 


But how can you start leveraging these advanced capabilities? This article explains the benefits, use cases, challenges, and best tools to integrate data AI into your business.


The Rise of Data Intelligence in Business


Over time, the volume of global data has increased, with experts projecting it to hit 181 zettabytes in 2025. We are experiencing a surge in data generation, and the typical processing methods are no longer sufficient. With changing customers' needs, it is not enough to analyze data and see what's happening. Businesses need to understand these insights and generate future predictions, identify root causes, and other helpful information from their data sources. That singular need has created a whole new method of data analytics called data intelligence. 


While SQL queries and other BI tools might be able to develop flashy dashboards, they often fail to deliver more conversational data at scale. Businesses need data that everyone can understand and have in natural language. Achieving this flexibility with data analytics requires algorithms to analyze large chunks of data in record time. 


The rise of data intelligence to solve this challenge is possible due to advancements in Artificial intelligence and ML models. These models have created a paradigm shift from retrospective analysis to real-time, predictive insights. Business analysts better understand historical data and anticipate future trends by integrating big data, AI, and advanced analytics tools. 


Many companies, like Netflix, use these tools to create predictive customer suggestions that propel business growth.  


The Convergence of Big Data, AI, and Advanced Analytics

The big data market will reach $103 billion by 2027, surpassing its expected market size in 2018. This growth is attributed to greater adoption of IOT, ubiquitous computing, and other emerging technologies. 


Every interaction, transaction, and engagement generates data with the unprecedented growth of digital platforms. This massive amount of raw, unstructured data presents a complex challenge to analyze and interpret. Successfully making sense of it requires combining big data, AI, and advanced analytics capabilities. It's a case of new problems requiring new solutions, with AI as a middle point connecting big data with advanced analytics. 


Companies can analyze massive datasets using machine learning algorithms, predictive modeling, and deep learning, spotting subtle relationships that human experts would miss.


What's the result of this synergy? 


By adopting data AI, businesses can transform their data into a strategic asset using AI and advanced analytics. This empowers them to operate more efficiently, innovate, and think creatively. In a competitive market, the ability to forecast future trends and develop solutions is valuable.


Real-World Applications & Use Cases of Data Intelligence


Many companies have adopted data AI, integrating it across areas like forecasting, personalized recommendations, text analytics, and anomaly detection. This fusion of data and AI helps them better understand customer behavior and deliver improved services. We highlight examples of how companies are leveraging data to improve their business operations: 


Personalized Recommendations 


Personalization is a crucial marketing strategy implemented by companies today. Research shows that 80% of consumers are more likely to purchase from a brand that provides personalized experiences. Businesses in different industries, including e-commerce and entertainment, have improved consumer satisfaction through data intelligence. 


For example, Netflix uses advanced analytics of real-time user data to provide personalized movie and TV show recommendations. Their system collects data on users' streaming habits, preferences, behavior, and other essential factors to predict likely movies they will find interesting. 


They also use this information to personalize marketing content, optimize production planning, and enhance technical business decisions. Relevant recommendations reduce users' need to search through millions of options, improving their experience. 




Forecasting involves analyzing past and present user data to predict future outcomes. E-commerce giant Amazon uses ML running on AWS to predict future demand for millions of products globally. Analyzing such massive datasets exceeds human capabilities, but combining AI and big data makes it possible. Amazon's predictive forecasting helped them respond to an unforeseen demand for toilet paper during the COVID-19 pandemic.


Text Analytics


Most data companies generate today are in unstructured formats like voice, images, etc. With ML and AI assisting data analytics, you can extract meaningful information using natural language processing. 


Electrical vehicle company Tesla uses this technology to collect and analyze text data, voice commands, navigation, and entertainment systems from cars. The insights generated from these analyses help them to improve the self-driving technology for a better customer experience. 


Anomaly Detection


Anomaly detection techniques use big data and AI to analyze multiple data for a deviation in normal behavior. It's an advanced data analytics method with implementation in financial fraud detection and medical systems. 


Uber uses this data AI implementation to detect fraud. The system analyzes data like locations, trip length, payments, and ratings to detect fraud by drivers and riders. They use supervised and unsupervised learning, rule-based, and other anomaly detection techniques to achieve these results in record time. 


What are the Challenges of Using Data AI?


Although the potential of Data Intelligence is immense, it has its fair share of challenges. These include: 

  • Organizations struggle with integrating AI and data analysis into traditional frameworks
  • Careful planning needed for an effective transition from traditional methods to advanced data AI
  • Getting everyone on board poses a challenge due to skills gap and data silos
  • Worries about the security of AI systems and responsible use of collected data

Navigating these challenges and addressing ethical considerations requires adopting enterprise-level tools to address these issues. Organizations can benefit from leveraging enterprise-ready platforms like Kyligence Zen. These platforms offer the tools and features necessary for data governance, scalability, and ethical data usage. Successful integration with existing tools enables you to fully realize the potential of Data Intelligence while upholding the highest standards of integrity and responsibility.


Dispelling Misconceptions & Moving Forward


There are many misconceptions about Data and AI regarding data intelligence. It's important to understand that, like all emerging technologies, these solutions do not offer magical overnight success. They are complementary tools that require patience and understanding for effective utilization.


It's also not a replacement for human-level data analytics expertise. Although the benefits are immense, you must be open to continuously upgrading your knowledge and skill set and experimenting with new ways to use these AI data solutions.


Integrate Kyligence Zen for Effective Data Intelligence Implementation


Using data intelligence provides many benefits, including better insights, forecasting, anomaly detection, and advanced analytics for a competitive edge. However, building a data AI solution from scratch is capital-intensive and time-consuming. 


But what if you could access a data AI Copilot that allows you to interact with your data in natural language, generate insight, and foster collaboration? It's like having the power of 10 analysts at your fingertips, and it's 10 times faster, and you don't need to rely on analytics specialists.


Kyligence Zen is an AI-powered metrics platform that offers an AI copilot for data analytics. The Kyligence Copilot helps you generate insight by chatting to your business metrics. In addition, Kyligence copilot can help you perform auto root cause analysis with chat, get insights based on your chat queries, identify off-track business, and take profitable action. Powered by Azure OpenAI (ChatGPT 3.5), the inbuilt large language model eliminates the need for complex SQL in data analytics, allowing teams to collaborate even with minimal expertise. 


Sign up to try Kyligence Zen for free, or Book a demo to get a personalized experience.