Optimize Cloud Data Lake for Both Business Value and Cost The global trend of enterprises shifting from on-premise data warehouses to public and private cloud continues to grow at a staggering pace. Cloud-based data lakes offer excellent elastic scaling, unmatched disaster recovery, and nearly unlimited storage, all at a low total cost of ownership (TCO). Many now conclude that a cloud-native approach will be key for next-generation data warehouses and online analytical processing (OLAP) technologies moving forward.