Learn about website metrics and KPIs, who uses them, and why they are important in marketing. Also, discover popular tools for collecting and analyzing website data.
The total number of unique customers who made at least one purchase during a specified time period.
Average Basket Size
The average number of products sold per transaction order during a specified time period.
Average Session Duration
The average duration (in seconds) of users' sessions.
Average Time On Page
The average time users spent viewing this page or a set of pages.
Average Transaction Revenue
The average profit earned per transaction order during a specified time period.
Average Transaction Value
The average sales amount per transaction order during a specified time period.
The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
Chatbot Conversation Count
The number of conversation between the customers and the chatbot on the website
Cost Per Leads
The average cost of each Marketing Qualified Leads