Home / Learn / Business Metrics & KPIs / Website Metrics and KPIs

Website Metrics and KPIs

Learn about website metrics and KPIs, who uses them, and why they are important in marketing. Also, discover popular tools for collecting and analyzing website data.

Website Metrics and KPIs Examples

Active Customers

Retail

The total number of unique customers who made at least one purchase during a specified time period.

Average Basket Size

Retail

The average number of products sold per transaction order during a specified time period.

Average Session Duration

Website

The average duration (in seconds) of users' sessions.

Average Time On Page

Website

The average time users spent viewing this page or a set of pages.

Average Transaction Revenue

Retail

The average profit earned per transaction order during a specified time period.

Average Transaction Value

Retail

The average sales amount per transaction order during a specified time period.

Bounce Rate

Website

The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.

Chatbot Conversation Count

Marketing

The number of conversation between the customers and the chatbot on the website

Cost Per Leads

Marketing

The average cost of each Marketing Qualified Leads

Show more

Website Metrics and KPIs Template

Metrics Template

More Metrics and KPIs to Explore

Marketing Metrics and KPIs

Marketing Metrics & KPIs

Learn about marketing metrics and KPIs, who uses them, and why they are important in marketing. Also, discover popular tools for collecting and analyzing marketing data.

Website Metrics and KPIs

Marketing Metrics & KPIs

Learn about website metrics and KPIs, who uses them, and why they are important in marketing. Also, discover popular tools for collecting and analyzing website data.

Retail Metrics and KPIs

Retail Metrics & KPIs

Learn about retail metrics and KPIs, who uses them, and why they are important in retail. Also, discover popular tools for collecting and analyzing retail data.

background

Analyze Your Business Metrics & KPIs with Kyligence Zen Today

/

Ⓒ 2023 Kyligence, Inc. All rights reserved.