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Business Metrics and Key Performance Indicators (KPIs)

What are business metrics and KPIs, why do they matter, and what are some examples of different types of businesses?

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What Are Business Metrics and KPIs?

Business metrics and key performance indicators (KPIs) are measurements that businesses use to evaluate their performance and progress toward achieving their goals. These metrics can track progress over time, identify areas for improvement, and inform data-driven decisions.

Why Do Business Metrics and KPIs Matter?

Business metrics and KPIs matter because they give businesses valuable insights into their operations and performance. By tracking these metrics, businesses can better understand how they are performing and identify areas where they can improve. This can help businesses make more informed decisions and allocate resources more effectively.

Why Track Metrics and KPIs Across Different Business Lines?

Marketing Team: The marketing team tracks website traffic, social media engagement, click-through rates, conversion rates, customer acquisition costs, and customer lifetime value to evaluate the effectiveness of their marketing campaigns and strategies. Their business objectives include increasing brand awareness, generating leads, and driving customer acquisition.

Sales Team: The sales team tracks revenue growth rate, gross profit margin, sales per employee, average deal size, customer lifetime value, and sales lead conversion rate to evaluate their sales performance and identify areas where they can improve. Their business objectives include increasing revenue, improving profitability, and expanding their customer base.

Retail Team: The retail team tracks metrics such as sales per square foot, inventory turnover, average transaction value, gross margin, customer satisfaction, and foot traffic to evaluate their store performance and identify areas where they can improve. Their business objectives include increasing sales, improving profitability, and enhancing the customer experience.

E-commerce Team: The e-commerce team tracks metrics such as website traffic, conversion rates, cart abandonment rate, customer lifetime value, and customer acquisition costs to evaluate the effectiveness of their e-commerce platform and identify areas where they can improve. Their business objectives include increasing online sales, improving customer retention, and reducing customer acquisition costs.

Learn More About Different Business Metrics and KPIs

Marketing Metrics and KPIs

Marketing Metrics & KPIs

Learn about marketing metrics and KPIs, who uses them, and why they are important in marketing. Also, discover popular tools for collecting and analyzing marketing data.

Website Metrics and KPIs

Marketing Metrics & KPIs

Learn about website metrics and KPIs, who uses them, and why they are important in marketing. Also, discover popular tools for collecting and analyzing website data.

Retail Metrics and KPIs

Retail Metrics & KPIs

Learn about retail metrics and KPIs, who uses them, and why they are important in retail. Also, discover popular tools for collecting and analyzing retail data.

Apply Business Metrics & KPIs Templates in Clicks

Check out dozens of Metrics Templates created by professionals in the field. Applying the metrics to your data sets is a breeze, and you can save 80% of time and energy by avoiding the need to construct them from scratch.

Website Metrics & KPIs

Top Website Metrics & KPIs that need to be tracked: Users, New Users, Sessions, Pageviews, Pages Per Session, Average Session, Duration, Average Time On Page, Bounce Rate, Exit Rate, Sessions Per Users.

Template Summary

1 Dataset 10 Related Metrics

Retail Metrics & KPIs

Most commonly-used Retail Metrics and KPIs from the perspectives of both transactional performance and customer behavior analysis such as: Total Sales, Net Profit Margin, Average Basket Size, Average Transaction Value, Active Customers, Repeat Purchase Rate and Customer Lifetime Value, etc.

Template Summary

1 Dataset 15 Related Metrics

Marketing Metrics & KPIs

Top Marketing Metrics & KPIs that need to be tracked: Marketing Qualified Leads, Sales Qualified Leads, Cost Per Leads, Customer Acquisition Cost, Marketing Influenced Opportunity, Marketing Generated Opportunity, Won Deals, and etc.

Template Summary

1 Dataset 20 Related Metrics

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Examples of Business Metrics and KPIs

Top Sales Metrics and KPIs

Top Retail Metrics and KPIs

Top Marketing Metrics and KPIs

Top Software as a Service (SaaS) Metrics

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