Business Metrics and Key Performance Indicators (KPIs)
What Are Business Metrics and KPIs?
Business metrics and key performance indicators (KPIs) are measurements that businesses use to evaluate their performance and progress toward achieving their goals. These metrics can track progress over time, identify areas for improvement, and inform data-driven decisions.
Why Do Business Metrics and KPIs Matter?
Business metrics and KPIs matter because they give businesses valuable insights into their operations and performance. By tracking these metrics, businesses can better understand how they are performing and identify areas where they can improve. This can help businesses make more informed decisions and allocate resources more effectively.
Why Track Metrics and KPIs Across Different Business Lines?
Marketing Team: The marketing team tracks website traffic, social media engagement, click-through rates, conversion rates, customer acquisition costs, and customer lifetime value to evaluate the effectiveness of their marketing campaigns and strategies. Their business objectives include increasing brand awareness, generating leads, and driving customer acquisition.
Sales Team: The sales team tracks revenue growth rate, gross profit margin, sales per employee, average deal size, customer lifetime value, and sales lead conversion rate to evaluate their sales performance and identify areas where they can improve. Their business objectives include increasing revenue, improving profitability, and expanding their customer base.
Retail Team: The retail team tracks metrics such as sales per square foot, inventory turnover, average transaction value, gross margin, customer satisfaction, and foot traffic to evaluate their store performance and identify areas where they can improve. Their business objectives include increasing sales, improving profitability, and enhancing the customer experience.
E-commerce Team: The e-commerce team tracks metrics such as website traffic, conversion rates, cart abandonment rate, customer lifetime value, and customer acquisition costs to evaluate the effectiveness of their e-commerce platform and identify areas where they can improve. Their business objectives include increasing online sales, improving customer retention, and reducing customer acquisition costs.
Learn More About Different Business Metrics and KPIs
Apply Business Metrics & KPIs Templates in Clicks
Check out dozens of Metrics Templates created by professionals in the field. Applying the metrics to your data sets is a breeze, and you can save 80% of time and energy by avoiding the need to construct them from scratch.
Retail Metrics & KPIs
Most commonly-used Retail Metrics and KPIs from the perspectives of both transactional performance and customer behavior analysis such as: Total Sales, Net Profit Margin, Average Basket Size, Average Transaction Value, Active Customers, Repeat Purchase Rate and Customer Lifetime Value, etc.
Template Summary
1 Dataset 15 Related Metrics
Marketing Metrics & KPIs
Top Marketing Metrics & KPIs that need to be tracked: Marketing Qualified Leads, Sales Qualified Leads, Cost Per Leads, Customer Acquisition Cost, Marketing Influenced Opportunity, Marketing Generated Opportunity, Won Deals, and etc.
Template Summary
1 Dataset 20 Related Metrics
Examples of Business Metrics and KPIs
Top Sales Metrics and KPIs
- Revenue growth rate: The percentage increase in revenue from one period to another.
- Gross profit margin: The percentage of sales that exceed the cost of goods sold.
- Sales per employee: The average amount of sales generated by each employee.
- Average deal size: The average dollar value of each sale.
- Customer lifetime value: The total value a customer brings to a business throughout their relationship.
- Sales lead conversion rate: The percentage of leads that result in a sale.
Top Retail Metrics and KPIs
- Total Sales: The total amount of sales generated from all transaction orders during a specified time period.
- Total Transactions: The number of transaction orders placed by customers during a specified time period, after accounting for any duplicates.
- Total Order Quantity: The total number of items sold across all transaction orders during a specified time period.
- Net Profit: The total revenue generated from transaction orders after accounting for all costs, including product costs, marketing expenses, and overheads.
- MTD of Net Profit: The net profit earned during the current month-to-date period.
- MOM of Net Profit: The percentage change in net profit from the previous month to the current month.
- Net Profit Margin: The net profit earned as a percentage of total sales.
- Average Basket Size: The average number of products sold per transaction order during a specified time period.
- Average Transaction Value: The average sales amount per transaction order during a specified time period.
- Average Transaction Revenue: The average profit earned per transaction order during a specified time period.
Top Marketing Metrics and KPIs
- Won Deals: The number of won deals generated by marketing campaigns in the CRM.
- Marketing Influenced Opportunity: The total amount of the deals influenced by marketing.
- Marketing Generated Opportunity: The total amount of the deals generated by marketing campaigns in the CRM.
- MQL from Website: The number of MQL which are generated from website.
- MQL from Events: The number of MQL which are generated from events.
- MQL from EDM: The number of MQL which are generated from edm campaigns.
- MQL from Chatbot: The number of MQL which are generated from chatbot.
- Inbound MQL: The number of MQL which are inbound to inquire about the product.
- Cost Per Leads: The average cost of each Marketing Qualified Leads.
- Customer Acquisition Cost: The average cost of each new customer.
- Marketing ROI: The ROI of marketing investment to generate revenue.
- Marketing Qualified Leads: The number of leads which are generated from marketing campaigns and qualified by the marketing team.
- MQL in EMEA: The number of MQL whose contact persons are located in EMEA region.
- MQL in APAC: The number of MQL whose contact persons are located in APAC region.
- MQL in NA: The number of MQL whose contact persons are located in North America.
- MQL in SA: The number of MQL whose contact persons are located in South America.
- MQL/SQL Conversion: The conversion ratio from MQL to SQL.
- Sales Qualified Leads: The number of leads which are generated from marketing campaigns and qualified by the sales team.
- Chatbot Conversation Count: The number of conversation between the customers and the chatbot on the website.
- Marketing Cost: The total cost of marketing campaign.
- Customer lifetime value: The total value a customer brings to a business over the course of their relationship.
Top Software as a Service (SaaS) Metrics
- Monthly recurring revenue (MRR): The predictable monthly revenue generated by a business from its subscribers.
- Customer churn rate: The percentage of customers who cancel their subscription over a given period.
- Customer acquisition cost (CAC): The cost of acquiring a new customer.
- Lifetime value of a customer (LTV): The total value a customer brings to a business over the course of their relationship.
- Cost per acquisition (CPA): The cost of acquiring a new customer through a marketing campaign.
- Net promoter score (NPS): A measure of customer satisfaction and loyalty based on responses to a survey question.
Analyze Your Business Metrics & KPIs with Kyligence Zen Today
/
Ⓒ 2023 Kyligence, Inc. All rights reserved.